--- title: "HubSpot Email 101: Marketing Emails vs. Sales Emails Explained" description: Learn the key differences between Marketing and Sales Emails in HubSpot. This beginner-friendly guide breaks down when to use each, where to find them, and how they help convert leads into customers. image: https://apeakmarketing.com/hubfs/HubSpot%20Email%20101%20Marketing%20Emails%20vs.%20Sales%20Emails%20Explained.png --- [Skip to content](https://apeakmarketing.com/blog/hubspot-email-101#main-content) [![A Peak Marketing Logo - 300x300](https://apeakmarketing.com/hs-fs/hubfs/Logo/A%20Peak%20Marketing%20Logo%20-%20300x300.png?width=75&height=75&name=A%20Peak%20Marketing%20Logo%20-%20300x300.png "A Peak Marketing Logo - 300x300")](https://www.apeakmarketing.com/) - [About](https://apeakmarketing.com/about) - Services Show submenu for Services - [All Services](https://apeakmarketing.com/services) - [HubSpot Marketing & Sales](https://apeakmarketing.com/hubspot) - [Email Marketing](https://apeakmarketing.com/email-marketing) - [AI in Marketing](https://apeakmarketing.com/ai-in-marketing) - [Social Media Marketing](https://apeakmarketing.com/social-media) - [Portfolio](https://apeakmarketing.com/portfolio) - [Blog](https://apeakmarketing.com/blog) - [Freebies](https://apeakmarketing.com/free-resources) - Extras Show submenu for Extras - [Product Recommendations](https://apeakmarketing.com/products) - [Travel Content](https://nomadicallyashley.com/) - [Digital Products Business](https://digitalproductsmaven.com/) - [About](https://apeakmarketing.com/about) - Services Show submenu for Services - [All Services](https://apeakmarketing.com/services) - [HubSpot Marketing & Sales](https://apeakmarketing.com/hubspot) - [Email Marketing](https://apeakmarketing.com/email-marketing) - [AI in Marketing](https://apeakmarketing.com/ai-in-marketing) - [Social Media Marketing](https://apeakmarketing.com/social-media) - [Portfolio](https://apeakmarketing.com/portfolio) - [Blog](https://apeakmarketing.com/blog) - [Freebies](https://apeakmarketing.com/free-resources) - Extras Show submenu for Extras - [Product Recommendations](https://apeakmarketing.com/products) - [Travel Content](https://nomadicallyashley.com/) - [Digital Products Business](https://digitalproductsmaven.com/) [FREE CONSULTATION](https://apeakmarketing.com/free-consultation) # HubSpot Email 101: Marketing Emails vs. Sales Emails Explained 5 May 2025 [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Email Marketing](https://apeakmarketing.com/blog/tag/email-marketing) Ah, email. The bane of some of our existences. Sometimes it feels like answering emails is a second job because we get so many in a day. In fact, across the world, [347.2 billion emails](https://www.oberlo.com/statistics/how-many-emails-are-sent-per-day) are sent and received every day. Holy cow, that's a lot of emails, and that number is only growing! Since emails are such an important part of our daily lives and our daily workload, I thought it would be good to break down the two types of emails you find in HubSpot: Marketing Emails vs. Sales Emails.  Although marketing and emails function differently, they share the same goal--to convert your prospects or leads into customers. ##### First, let's start with a high-level comparison, then we'll go into the details:  | **Marketing Emails** | **Sales Emails** | | --- | --- | | 1 to many communications | 1 to 1 communications | | often highly-designed and feature images and graphics | have little-to-no design features | | found under the Marketing tab | found under the Conversations tab | | can be automated in workflows | can be automated in sequences | | can be sent to marketing contacts only     | can be sent to marketing or non-marketing contacts | Marketing emails and sales emails are two different types of emails that businesses send to their customers or potential customers. While both types of emails are important for a successful inbound marketing strategy, there are some key differences between the two. Let's break them both down: ### Marketing Emails **What is a marketing email?** Marketing emails are designed to speak to a larger audience—think newsletters, promotions, event announcements, or nurture emails. These are your broad, branded communications that support your inbound marketing efforts. They're polished, on-brand, and created to educate, engage, or promote. **Where do I find them in HubSpot?** You’ll find them under the **Marketing > Email** section in your HubSpot portal. **What is their goal? When do you use them?** The primary goal of marketing emails is to nurture leads at scale, drive conversions, and build brand loyalty. You typically send them to lists or segments of your database (but only to *marketing contacts*—that’s important!). You might use them for: - Monthly newsletters - Product updates - Promotional campaigns - Lead nurturing workflows **Use Case Example:** Let’s say you’re launching a new digital course. You create a 3-email campaign promoting the launch, with beautifully designed templates and CTA buttons linking to the landing page. That’s a marketing email campaign. ### Sales Emails **What is a sales email?** Sales emails are more personal and direct. They’re usually written and sent by sales reps as 1:1 outreach to a prospect, often in response to a lead’s behavior (like downloading a guide or booking a demo). They’re plain, simple, and conversational. **Where do I find them in HubSpot?** Sales emails live under **Conversations > Templates** or can be created directly in the **CRM** from a contact’s record. You can also automate them using **Sequences**. **What is their goal? When do you use them?** Sales emails aim to build relationships, start conversations, and guide a lead toward a purchase decision. They're used when leads are already engaged and you want to make a personal connection. You might use them for: - Following up after a discovery call - Sending a proposal or quote - Re-engaging a cold lead - Personalizing outreach based on behavior **Use Case Example:** Imagine someone downloads your pricing guide. Two days later, they get a personal email from a sales rep offering to answer any questions and suggesting a call. That’s a sales email—automated through a sequence but written like it’s just for them.   Both marketing and sales emails are essential to a strong inbound strategy. Marketing emails cast a wider net, while sales emails reel in specific leads. Together, they help create a seamless experience for your contacts—from stranger to customer. And when you use them right in HubSpot? It’s email magic. ✨ [![Book Your FREE Email Marketing Consultation](https://apeakmarketing.com/hs-fs/hubfs/Blog/CTAs/Book%20Your%20FREE%20Email%20Marketing%20Consultation.png?width=1200&height=900&name=Book%20Your%20FREE%20Email%20Marketing%20Consultation.png)](https://apeakmarketing.com/free-consultation)   ### Related Post [![](https://apeakmarketing.com/hs-fs/hubfs/Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg?width=352&name=Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg)](https://apeakmarketing.com/blog/10-proven-ways-to-boost-email-engagement-for-small-businesses-using-hubspot) ##### [10 Proven Ways to Boost Email Engagement (for Small Businesses Using HubSpot)](https://apeakmarketing.com/blog/10-proven-ways-to-boost-email-engagement-for-small-businesses-using-hubspot) [Email marketing](https://apeakmarketing.com/email-marketing) remains one of the most powerful ways to connect with your audience, and it’s not... [![HubSpot’s New Email Properties: A Game-Changer for Small Business Marketing Insights](https://apeakmarketing.com/hs-fs/hubfs/Blog/2025-10-06%20-%20Blog%20-%20HubSpot%E2%80%99s%20New%20Email%20Properties/HubSpot%E2%80%99s%20New%20Email%20Properties%20A%20Game-Changer%20for%20Small%20Business%20Marketing%20Insights.png?width=352&name=HubSpot%E2%80%99s%20New%20Email%20Properties%20A%20Game-Changer%20for%20Small%20Business%20Marketing%20Insights.png)](https://apeakmarketing.com/blog/hubspot-email-properties) ##### [HubSpot’s New Email Properties: A Game-Changer for Small Business Marketing Insights](https://apeakmarketing.com/blog/hubspot-email-properties) If you rely on HubSpot for your email marketing, you’ll want to pay attention to this one. [![Email Marketing Automation Every Ecommerce Business Needs to Boost Sales](https://apeakmarketing.com/hs-fs/hubfs/Email%20Marketing%20Automation%20Every%20Ecommerce%20Business%20Needs%20to%20Boost%20Sales.png?width=352&name=Email%20Marketing%20Automation%20Every%20Ecommerce%20Business%20Needs%20to%20Boost%20Sales.png)](https://apeakmarketing.com/blog/email-marketing-automation-that-every-ecommerce-business-needs) ##### [Email Marketing Automation Every Ecommerce Business Needs to Boost Sales](https://apeakmarketing.com/blog/email-marketing-automation-that-every-ecommerce-business-needs) Email marketing is one of the most powerful tools for ecommerce businesses, driving conversions,... 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