--- title: A Peak Marketing Blog description: Our blog features marketing and HubSpot insights as well as my digital nomad adventures. --- [Skip to content](https://apeakmarketing.com/blog#main-content) [![A Peak Marketing Logo - 300x300](https://apeakmarketing.com/hs-fs/hubfs/Logo/A%20Peak%20Marketing%20Logo%20-%20300x300.png?width=75&height=75&name=A%20Peak%20Marketing%20Logo%20-%20300x300.png "A Peak Marketing Logo - 300x300")](https://www.apeakmarketing.com/) - [About](https://apeakmarketing.com/about) - Services Show submenu for Services - [All Services](https://apeakmarketing.com/services) - [HubSpot Marketing & Sales](https://apeakmarketing.com/hubspot) - [Email Marketing](https://apeakmarketing.com/email-marketing) - [AI in Marketing](https://apeakmarketing.com/ai-in-marketing) - [Social Media Marketing](https://apeakmarketing.com/social-media) - [Portfolio](https://apeakmarketing.com/portfolio) - [Blog](https://apeakmarketing.com/blog) - [Freebies](https://apeakmarketing.com/free-resources) - Extras Show submenu for Extras - [Product Recommendations](https://apeakmarketing.com/products) - [Travel Content](https://nomadicallyashley.com/) - [Digital Products Business](https://digitalproductsmaven.com/) - [About](https://apeakmarketing.com/about) - Services Show submenu for Services - [All Services](https://apeakmarketing.com/services) - [HubSpot Marketing & Sales](https://apeakmarketing.com/hubspot) - [Email Marketing](https://apeakmarketing.com/email-marketing) - [AI in Marketing](https://apeakmarketing.com/ai-in-marketing) - [Social Media Marketing](https://apeakmarketing.com/social-media) - [Portfolio](https://apeakmarketing.com/portfolio) - [Blog](https://apeakmarketing.com/blog) - [Freebies](https://apeakmarketing.com/free-resources) - Extras Show submenu for Extras - [Product Recommendations](https://apeakmarketing.com/products) - [Travel Content](https://nomadicallyashley.com/) - [Digital Products Business](https://digitalproductsmaven.com/) [FREE CONSULTATION](https://apeakmarketing.com/free-consultation) # The New Heights Blog Straightforward guidance for growing businesses and agencies who rely on HubSpot — how to turn scattered tools and tactics into marketing that actually works together. No jargon, no guru energy, just what's worked in the field. ### Read more about: - [HubSpot (28)](https://apeakmarketing.com/blog/tag/hubspot) - [AI (10)](https://apeakmarketing.com/blog/tag/ai) - [Marketing Strategy (9)](https://apeakmarketing.com/blog/tag/marketing-strategy) - [Email Marketing (6)](https://apeakmarketing.com/blog/tag/email-marketing) - [Segmentation (3)](https://apeakmarketing.com/blog/tag/segmentation) - [Automation (2)](https://apeakmarketing.com/blog/tag/automation) - [Freelancing (2)](https://apeakmarketing.com/blog/tag/freelancing) - [AEO (1)](https://apeakmarketing.com/blog/tag/aeo) - [Digital Nomad Adventures (1)](https://apeakmarketing.com/blog/tag/digital-nomad-adventures) - [Loop Marketing (1)](https://apeakmarketing.com/blog/tag/loop-marketing) - [Social Media (1)](https://apeakmarketing.com/blog/tag/social-media) - [Websites (1)](https://apeakmarketing.com/blog/tag/websites) [![You're Not Behind on AI. You're Just Maxing It Out.](https://apeakmarketing.com/hs-fs/hubfs/Blog/2026-09-16%20Youre%20Not%20Behind%20on%20AI,%20Youre%20Just%20Maxing%20It/Youre%20Not%20Behind%20on%20AI.%20Youre%20Just%20Maxing%20It%20Out..png?width=596&name=Youre%20Not%20Behind%20on%20AI.%20Youre%20Just%20Maxing%20It%20Out..png)](https://apeakmarketing.com/blog/from-feeling-behind-with-ai-to-entering-the-outcomes-era) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [AI](https://apeakmarketing.com/blog/tag/ai) ## [You're Not Behind on AI. You're Just Maxing It Out.](https://apeakmarketing.com/blog/from-feeling-behind-with-ai-to-entering-the-outcomes-era) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 16 September 2026 If your team has added three new AI tools this year and you still can't say what any of them... [Read More](https://apeakmarketing.com/blog/from-feeling-behind-with-ai-to-entering-the-outcomes-era) [![From Criteria to HubSpot: Building the Logic So It Actually Gets Used](https://apeakmarketing.com/hs-fs/hubfs/From%20Criteria%20to%20HubSpot%20Building%20the%20Logic%20So%20It%20Actually%20Gets%20Used.png?width=596&name=From%20Criteria%20to%20HubSpot%20Building%20the%20Logic%20So%20It%20Actually%20Gets%20Used.png)](https://apeakmarketing.com/blog/hubspot-company-scoring-implementation) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Marketing Strategy](https://apeakmarketing.com/blog/tag/marketing-strategy), [AI](https://apeakmarketing.com/blog/tag/ai) ## [From Criteria to HubSpot: Building the Logic So It Actually Gets Used](https://apeakmarketing.com/blog/hubspot-company-scoring-implementation) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 5 August 2026 Validated criteria becomes useful in HubSpot through two connected pieces: the scoring properties... [Read More](https://apeakmarketing.com/blog/hubspot-company-scoring-implementation) [![How to Actually Build Company Scoring Criteria (With AI's Help, Not AI's Guesswork)](https://apeakmarketing.com/hs-fs/hubfs/Blog/2026-07%20Company%20Scoring%20Series/How%20to%20Actually%20Build%20Company%20Scoring%20Criteria%20(With%20AIs%20Help%2c%20Not%20AIs%20Guesswork).png?width=596&name=How%20to%20Actually%20Build%20Company%20Scoring%20Criteria%20(With%20AIs%20Help%2c%20Not%20AIs%20Guesswork).png)](https://apeakmarketing.com/blog/build-b2b-company-scoring-criteria-ai) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Marketing Strategy](https://apeakmarketing.com/blog/tag/marketing-strategy), [AI](https://apeakmarketing.com/blog/tag/ai) ## [How to Actually Build Company Scoring Criteria (With AI's Help, Not AI's Guesswork)](https://apeakmarketing.com/blog/build-b2b-company-scoring-criteria-ai) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 29 July 2026 Building scoring criteria isn't about picking point values that feel right. It's a three-part... [Read More](https://apeakmarketing.com/blog/build-b2b-company-scoring-criteria-ai) [![You Already Have the Data. Here's Why You're Not Using It.](https://apeakmarketing.com/hs-fs/hubfs/Blog/2026-07%20Company%20Scoring%20Series/You%20Already%20Have%20the%20Data.%20Heres%20Why%20Youre%20Not%20Using%20It..png?width=596&name=You%20Already%20Have%20the%20Data.%20Heres%20Why%20Youre%20Not%20Using%20It..png)](https://apeakmarketing.com/blog/b2b-company-scoring-data-you-already-have) [Segmentation](https://apeakmarketing.com/blog/tag/segmentation), [Marketing Strategy](https://apeakmarketing.com/blog/tag/marketing-strategy) ## [You Already Have the Data. Here's Why You're Not Using It.](https://apeakmarketing.com/blog/b2b-company-scoring-data-you-already-have) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 22 July 2026 If you're staring at a database of hundreds (or thousands) of companies and don't know which ones... [Read More](https://apeakmarketing.com/blog/b2b-company-scoring-data-you-already-have) [![How AI Makes Marketing Automation Actually Personal](https://apeakmarketing.com/hs-fs/hubfs/Blog/How%20AI%20Makes%20Marketing%20Automation%20Actually%20Personal/How%20AI%20Makes%20Marketing%20Automation%20Actually%20Personal.png?width=596&name=How%20AI%20Makes%20Marketing%20Automation%20Actually%20Personal.png)](https://apeakmarketing.com/blog/ai-marketing-automation-personalization) [Automation](https://apeakmarketing.com/blog/tag/automation), [AI](https://apeakmarketing.com/blog/tag/ai) ## [How AI Makes Marketing Automation Actually Personal](https://apeakmarketing.com/blog/ai-marketing-automation-personalization) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 28 June 2026 Marketing automation has a reputation problem. Done poorly, it feels like exactly what it is: the... [Read More](https://apeakmarketing.com/blog/ai-marketing-automation-personalization) [![How to Use AI to Build a Smarter Content Strategy (Not Just Write Faster)](https://apeakmarketing.com/hs-fs/hubfs/Blog/How%20to%20Use%20AI%20to%20Build%20a%20Smarter%20Content%20Strategy%20(Not%20Just%20Write%20Faster)/How%20to%20Use%20AI%20to%20Build%20a%20Smarter%20Content%20Strategy%20(Not%20Just%20Write%20Faster).png?width=596&name=How%20to%20Use%20AI%20to%20Build%20a%20Smarter%20Content%20Strategy%20(Not%20Just%20Write%20Faster).png)](https://apeakmarketing.com/blog/ai-content-strategy) [AI](https://apeakmarketing.com/blog/tag/ai) ## [How to Use AI to Build a Smarter Content Strategy (Not Just Write Faster)](https://apeakmarketing.com/blog/ai-content-strategy) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 21 June 2026 Most people discover AI through content creation. They use it to write a caption, draft a blog... [Read More](https://apeakmarketing.com/blog/ai-content-strategy) [![How to Start Using AI in Your Marketing (Without the Overwhelm)](https://apeakmarketing.com/hs-fs/hubfs/Blog/How%20to%20Start%20Using%20AI%20in%20Your%20Marketing%20(Without%20the%20Overwhelm)/How%20to%20Start%20Using%20AI%20in%20Your%20Marketing%20(Without%20the%20Overwhelm).png?width=596&name=How%20to%20Start%20Using%20AI%20in%20Your%20Marketing%20(Without%20the%20Overwhelm).png)](https://apeakmarketing.com/blog/how-to-start-using-ai-in-marketing) [AI](https://apeakmarketing.com/blog/tag/ai) ## [How to Start Using AI in Your Marketing (Without the Overwhelm)](https://apeakmarketing.com/blog/how-to-start-using-ai-in-marketing) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 14 June 2026 You already know AI can probably help your marketing. You've heard the conversations, seen the... [Read More](https://apeakmarketing.com/blog/how-to-start-using-ai-in-marketing) [![What Is Answer Engine Optimization (AEO)?](https://apeakmarketing.com/hs-fs/hubfs/Blog/What%20Is%20Answer%20Engine%20Optimization%20(AEO)/What%20Is%20Answer%20Engine%20Optimization%20(AEO).png?width=596&name=What%20Is%20Answer%20Engine%20Optimization%20(AEO).png)](https://apeakmarketing.com/blog/what-is-answer-engine-optimization-aeo) [AEO](https://apeakmarketing.com/blog/tag/aeo) ## [What Is Answer Engine Optimization (AEO)? A Marketer's Guide](https://apeakmarketing.com/blog/what-is-answer-engine-optimization-aeo) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 7 June 2026 Here's a question worth sitting with: when was the last time you Googled something and actually... [Read More](https://apeakmarketing.com/blog/what-is-answer-engine-optimization-aeo) [![Fixing Broken Marketing Systems: A Step-by-Step Guide for Small Teams](https://apeakmarketing.com/hs-fs/hubfs/Blog/2026-02-02%20Fixing%20Broken%20Marketing%20Systems/Fixing%20Broken%20Marketing%20Systems%20A%20Step-by-Step%20Guide%20for%20Small%20Teams.png?width=596&name=Fixing%20Broken%20Marketing%20Systems%20A%20Step-by-Step%20Guide%20for%20Small%20Teams.png)](https://apeakmarketing.com/blog/fixing-broken-marketing-systems) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Marketing Strategy](https://apeakmarketing.com/blog/tag/marketing-strategy) ## [Fixing Broken Marketing Systems: A Step-by-Step Guide for Small Teams](https://apeakmarketing.com/blog/fixing-broken-marketing-systems) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 1 February 2026 Most founders don’t wake up thinking, *“Our marketing systems are broken.”* They think: [Read More](https://apeakmarketing.com/blog/fixing-broken-marketing-systems) [![Scaling Marketing for Small Teams: How Systems and Strategy Make Growth Effortless](https://apeakmarketing.com/hs-fs/hubfs/Blog/2026-01-04%20Scaling%20Marketing%20for%20Small%20Teams%20-%20How%20Systems%20and%20Strategy%20Make%20Growth%20Effortless/Scaling%20Marketing%20for%20Small%20Teams%20How%20Systems%20and%20Strategy%20Make%20Growth%20Effortless.png?width=596&name=Scaling%20Marketing%20for%20Small%20Teams%20How%20Systems%20and%20Strategy%20Make%20Growth%20Effortless.png)](https://apeakmarketing.com/blog/how-to-scale-marketing-without-growing-your-team) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Marketing Strategy](https://apeakmarketing.com/blog/tag/marketing-strategy) ## [How to Scale Marketing Without Growing Your Team](https://apeakmarketing.com/blog/how-to-scale-marketing-without-growing-your-team) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 4 January 2026 *Last Updated: August 24, 2026* [Read More](https://apeakmarketing.com/blog/how-to-scale-marketing-without-growing-your-team) [1](https://apeakmarketing.com/blog) [2](https://apeakmarketing.com/blog/page/2) [3](https://apeakmarketing.com/blog/page/3) [4](https://apeakmarketing.com/blog/page/4) [Next](https://apeakmarketing.com/blog/page/2) [Last](https://apeakmarketing.com/blog/page/4) ### Get New Heights in your inbox New posts on HubSpot, marketing systems, and cutting through the noise — sent when there's something worth reading, not just to fill a schedule. [![A Peak Marketing Logo - 300x300](https://apeakmarketing.com/hs-fs/hubfs/Logo/A%20Peak%20Marketing%20Logo%20-%20300x300.png?width=200&height=200&name=A%20Peak%20Marketing%20Logo%20-%20300x300.png "A Peak Marketing Logo - 300x300")](https://apeakmarketing.com/) Helping you reach your marketing's highest peak Get in touch! [hello@apeakmarketing.com](mailto:hello@apeakmarketing.com) ##### check out: [about me](https://apeakmarketing.com/about) [hubspot](https://apeakmarketing.com/hubspot) [portfolio](https://apeakmarketing.com/portfolio) [blog](https://apeakmarketing.com/blog) [disclosures](https://apeakmarketing.com/disclosures) Subscribe to the New Heights Newsletter Copyright © 2022 MakeWebBetter All Rights Reserved. [Privacy Policy |](https://www.hubspot.com) [Terms & Condition](https://www.hubspot.com)