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White-Label HubSpot & Lifecycle Marketing Partner

Long-term agency partnership supporting ecommerce, HubSpot, and client delivery across multiple engagements.

Trusted to step in, own client-facing work, and deliver results—without disrupting agency relationships.

The Client

TrueVyne

TrueVyne is a full-service digital marketing and creative agency based in Indianapolis, Indiana. Their work centers on building connected marketing systems—where strategy, creative, and technology work together to drive meaningful, measurable growth.

They’re known for a hands-on, collaborative approach and for eliminating tech-stack bottlenecks that slow teams down. The result: streamlined systems, clearer data, and marketing that actually supports revenue.

Partnership Timeline:

  • September 2023 – February 2025

  • November 2025 – Present

My Role:
White-label HubSpot and lifecycle marketing partner supporting TrueVyne’s client work across strategy, execution, and account management.

Happy young woman sitting on the floor with crossed legs and using laptop on gray background

The Problem

As a growing agency, TrueVyne regularly brings on clients with complex needs—ecommerce, HubSpot implementations, lifecycle marketing, and ongoing optimization.

To deliver consistently high-quality work, they needed a senior-level partner who could:

  • Step into client projects quickly

  • Own strategy and execution

  • Represent the agency professionally with clients

  • Keep projects moving without adding management overhead

In short, they needed someone they could trust with both results and relationships.

The Solution

Embedded, White-Label Marketing Support That Feels In-House

I’ve partnered with TrueVyne across multiple client engagements, stepping in as a white-label extension of their team. Over time, my role has expanded beyond execution to include account-level ownership and client communication.

Account Management & Client Communication

In current engagements, I also serve as an account manager, helping ensure projects move forward smoothly.

This includes:

  • Coordinating internal tasks and deadlines

  • Ensuring team members are assigned and completing their responsibilities

  • Communicating progress, next steps, and needs directly with clients

  • Acting as a steady point of contact to maintain momentum and clarity

This allows TrueVyne to scale delivery while maintaining a high-touch client experience.

Lifecycle & Ecommerce Email Marketing

I lead email marketing strategy and execution for select TrueVyne clients, including:

  • Developing the overall lifecycle and campaign strategy

  • Writing and designing emails aligned with brand voice and buyer intent

  • Building workflows and automation inside HubSpot and Klaviyo

  • Monitoring performance and surfacing insights tied to revenue and engagement

This work is designed to integrate cleanly with each client’s broader marketing ecosystem.

Social Media Strategy & Management

For applicable clients, I support social media strategy and execution, including:

  • Content planning and publishing

  • Engagement and community-building strategy

  • Ensuring social efforts align with larger campaign and lifecycle goals

SMS Marketing Support

Where SMS makes sense, I’ve supported:

  • SMS signup and compliance setup

  • Initial subscriber messaging

  • Integration of SMS into the broader lifecycle strategy

Software & Social Media Platforms I Used

HubSpot

Instagram

Facebook

Clickup

Klayvio

Shopify

AgencyAnalytics

Client Testimonial

"We hired Ashley over a year ago to help with some changes and updates we needed done with our Hubspot platform. To say she exceeded expectations would be an understatement. Everything we needed she did...and did flawlessly.

Ashley was also able to see other gaps and opportunities for improvement. She was able to quickly provide solutions and get them implemented.

In short, Ashley has been an amazing resource for our business!"

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Tim Parmeter

FranCoach Founder & CEO

TrueVyne Client Projects I've Worked On

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Past Project
nativeMsg - Marketing Manager

Oversee the client marketing strategy and team.

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Past Project
SponsorUnited - Marketing Manager

Oversee the client marketing strategy and team.

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Past Project
MyVoluntier - Marketing Manager

Create and execute the event marketing strategy for an executive dinner and networking event.

Donate
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Past Project
Solo - Project Manager

Assist the marketing manager with team management and project deadlines.

Learn More
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Past Project
Range - Project Manager

Assist the marketing manager with team management and project deadlines.

Learn More
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Past Project
Candidate - Project Manager

Assist the marketing manager with team management and project deadlines.

Learn More
White brick wall in contemporary designed kitchen
Ecommerce Email Marketing
Buy Wholesale Cabinets

Led lifecycle email strategy and automation, influencing nearly $1M in monthly sales through HubSpot-driven campaigns.

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Happy family sitting on sofa and using laptop, mobile phone and digital tablet at home
Marketing Manager
Wild Kids Play

Owned email marketing, SMS strategy, and monthly reporting with ongoing insights and recommendations.

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Two smiling students having a cup of coffee in college canteen
Email Marketing
Brickhouse Coffee Co

Built and executed email marketing strategy aligned with ecommerce growth goals.

→ View Project
Digitally generated stormy sky over road with lightning
Social Media Management
The Storm Guys

Developed and executed social media strategy to support brand awareness and engagement.

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success smart medical doctor working with operating room as concept
HubSpot Sales Hub Implementation & Training
Distribution Unlimited

Mapped sales processes, implemented HubSpot Sales Hub, and trained the sales team on efficient CRM usage.

→ View Project

Looking for a senior-level HubSpot partner you can trust?

Whether you’re an agency looking for white-label support or a growing business that needs strategic ownership of your marketing systems, I help bring structure, clarity, and momentum to complex marketing work.

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