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Brickhouse Coffee Co.

Ecommerce Email Marketing

 

DISCLAIMER: This is a TrueVyne project that I work on as a subcontractor

New LinkedIn Followers in the Last 30 Days*
New Instagram Followers in the Last 30 Days
Instagram Accounts Reached in the Last 30 Days
%+
TikTok Video Views in the Last 30 Days

* as of February 24, 2023

The Client

Brickhouse Coffee Co.

Brickhouse Coffee Co. is a local coffee shop in Indianapolis, IN which began in an old Victorian brick house, evolving into a modern yet cozy coffeehouse that embodies tradition, history, and a passion for coffee. In addition to their local shop, they ship nationwide and wholesale to organizations that want to share their passion for coffee and community.

Project Start: January 2024
Project End: ongoing

Two smiling students having a cup of coffee in college canteen

The Problem

TrueVyne had an ongoing client in need of a robust email marketing strategy. They needed to bring an email marketer onto the project to create a thorough strategy, design emails, and manage the HubSpot email marketing hub for their client. 

At the time I was brought on to the project, there was no email marketing in place, but they wanted to leverage email marketing to support sales on their online store.

The Solution

Ecommerce Email Marketing

Since the client has a limited budget for email marketing, we prioritized creating one email marketing campaign per month. In the first month, we created a lead nurturing email series for people who abandon their cart with an incentive to make their first purchase. In the second month, we announced that customers can now sign up for a coffee subscription. Now in the third month, we are prioritizing setting up a campaign when people sign up for the newsletter.

Software & Social Media Platforms I Used

HubSpot

Klayvio

Clickup

Client Testimonial

"We hired Ashley over a year ago to help with some changes and updates we needed done with our Hubspot platform. To say she exceeded expectations would be an understatement. Everything we needed she did...and did flawlessly.

Ashley was also able to see other gaps and opportunities for improvement. She was able to quickly provide solutions and get them implemented.

In short, Ashley has been an amazing resource for our business!"

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Tim Parmeter

FranCoach Founder & CEO

Samples of My Work

APM Website_ Jam Work Sample 1
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