The Problem
TrueVyne had an ongoing client in need of a social media marketing manager. They needed to bring a social media marketer onto the project to create a comprehensive social media marketing strategy, create content, and manage the social media accounts.
At the start of the project, we were planning to create accounts for the various regions. However, after getting started, and per my recommendation, I shifted the focus to posting on the official brand accounts to grow those first.
