Portfolia creates investment funds designed for women, backing innovative companies, for returns and impact. They are creating the world's most powerful community of women investors.
They design their funds the way high net worth women want to invest: With a special interest in appealing to influential women who own half of the wealth, buy the majority of products, but rarely invest in startup companies.
Project Start: April 2022
Project End: January 2023
The Portfolia Team lacked the internal resources needed for many of their marketing-related functions and sought support from an expert with a background in financial services marketing.
Portfolia needed a marketing expert to join the team to not only fill the gap on the team, but to create and implement effective marketing strategies throughout the entire marketing funnel -- from general awareness of the brand to marketing specific funds to converting new investors and creating an unparalleled member experience.
Software & Social Media Platforms I Used
"Working with Ashley is always a pleasure. She is very reliable, hits all deadlines I have ever given her and goes above and beyond.
Her personality is infectious and she is always cheerful, but more importantly, her work is outstanding. She has grown our social audience over 100%, increased our engagement ten fold at least, and is always coming up with innovative ideas to further our company. Her email marketing is impressive and drives results every time.
She is a true digital marketer in every sense of the word. I’d hire her again without a moments hesitation."