Jam Social Media Marketing Strategy, Content Creation, & Engagement

New LinkedIn Followers in the Last 30 Days*

New Instagram Followers in the Last 30 Days

Instagram Accounts Reached in the Last 30 Days

TikTok Video Views in the Last 30 Days

The Client

Jam

Jam is a new way to listen, share, inform, and inspire curious minds. It’s a daily playlist of the best short-form audio content that fits perfectly into your busy day. Whether you’re making breakfast, running errands, or walking the dog – just listen to your Jams, delivered via text or app at the time that works best for you.

Project Start: February 2023
Project End: April 2023

NOTE: As of July 15, 2024, Jam has gone out of business.

The Problem

fivefoottwo marketing had been working with Jam for a while with a small team of experts. The team shrunk to fivefoottwo's CEO, the marketing director, an outreach manager, and a project manager. The marketing director was handling all digital marketing activities including social media marketing, which often fell by the wayside to other marketing tactics.

fivefoottwo marketing needed to bring on a social media marketing to revive the strategy, begin producing content, and engage on social media as the brand.