The Problem
fivefoottwo marketing had been working with Jam for a while with a small team of experts. The team shrunk to fivefoottwo's CEO, the marketing director, an outreach manager, and a project manager. The marketing director was handling all digital marketing activities including social media marketing, which often fell by the wayside to other marketing tactics.
fivefoottwo marketing needed to bring on a social media marketing to revive the strategy, begin producing content, and engage on social media as the brand.
