Ecommerce Email Marketing Strategy, Campaigns, & Newsletter Management

Email Marketing Strategy

Email Campaigns

Newsletter Management

Newsletter Subscription / Welcome Series

Welcome your new newsletter subscribers, but take it a step further and educate them on who you are and why they should buy your products. We can segment between existing and future customers for an even better email experience.

Lead Nurture

Follow up with the leads you generate from various sources (ads, social media, etc.) and help nurture them into becoming customers.

Abandoned Cart & Abandoned Checkout

Remind people what they left behind in their cart or at checkout. You can incentivize the purchase or simply remind them what they're missing out on.

New Customer Onboarding (First Purchase Made)

Not only should you thank your new customer for becoming a customer, you should give them a reason to be loyal to your brand and continue purchasing from you. Offer an incentive for a repeat purchase for providing a review. Ask your new customer to share how much they love your product on social media and tag you.

Customer Upsell / Cross-Sell

I will thoughtfully craft an upsell email marketing campaign to sell additional relevant products based on a specific product purchase.

Re-Engaging Stale Customers

I will create an email series to re-engage customers who have not made a purchase in a while and encourage (and potentially incentivize) another purchase.

Campaign analytics for my client's abandoned cart email campaign

*results as of 8/20/2024

The HubSpot workflow for the customer's abandoned cart email campaign

*results as of 8/20/2024

Campaign analytics for my client's coupon email campaign

*results as of 8/20/2024

The HubSpot workflow for the customer's coupon email campaign

*results as of 8/20/2024

Get the FREE Ecommerce Email Marketing Guide

In the guide, I break down the fundamentals of ecommerce email marketing plus we take a deep dive into each of the various email campaigns you can set up to move people through your marketing funnel, including:

the newsletter subscriber series, which can be broken out for customers and non-customers
the abandoned cart email and the follow-on lead nurture series to convert new customers
the welcome series for people who have made their first purchase
campaigns you can set up to upsell or cross-sell to your existing customers
re-engaging customers who haven't purchased in a while

Ecommerce Newsletter Welcome Email Series

$1,500.00

Nurture your brand new email subscribers to establish trust and turn them into paying customers. With this service, you get email strategy, design, and execution for a 5-part email series - 1) one email as an immediate follow up for new newsletter subscribers, 2) two additional emails following on for customers and 3) two additional emails following on for non-customers

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Ecommerce Abandoned Browse, Cart, or Checkout Email Series

$1,500.00

Don't miss out on turning shoppers into customers. With this service, you get email strategy, design, and execution for a 5-part email series to remind shoppers about what they were shopping for, and how to continue in the purchasing process. You get to choose one - abandoned browse, abandoned cart, or abandoned checkout.

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Ecommerce New Customer Onboarding Email Series

$1,500.00

Go beyond just thanking your new customer. Continue nurturing the relationship to create loyalty. With this service, you get email strategy, design, and execution for a series of 5 emails to welcome brand new customers who have made their first purchase, to create loyalty and ultimately lead to repeat purchases.

Book Now