Bringing Structure to a Multi-Market Media Operation

I led the end-to-end execution of three full marketing campaigns — from concept to deployment. Working closely with the lead consultant and content strategist, I project managed every moving part: coordinating copy, overseeing design submissions and client reviews, building all HubSpot assets, and conducting internal quality checks before anything went live. When it was time to launch, I owned it.

I supported the setup of segmentation across their four distinct markets and helped build lead routing notifications to make sure the right contacts were reaching the right people. I also built custom reports and dashboards so the team had clear visibility into what was happening, not just activity, but meaningful data they could act on.

I took copy written by the content strategist and built each email from the ground up in HubSpot — designing the layout, managing send and exclusion lists, and deploying to the right audiences. After each send, I reported on performance and came back with concrete observations on what to adjust next time. The goal was never just to get emails out the door. It was to make sure every send was thoughtful, clean, and connected to a clear outcome.

I managed social content across both campaign-specific posts and general awareness content — handling the scheduling and execution in HubSpot so that what was happening on social stayed connected to the broader marketing picture. Whether a post was tied to an active campaign or building long-term visibility for their publications, it was treated with the same level of intention.

I set up custom lifecycle stage tagging to bring structure to how contacts moved through the system. Instead of a flat list, they had a clear picture of where leads stood and how to respond.

I participated in bi-weekly consulting calls to share updates, flag issues early, and keep the marketing side of the project moving in the right direction.