--- title: Ecommerce Email Marketing Strategy, Campaigns, & Newsletter Management description: Discover how to create a robust ecommerce email marketing strategy, from top-of-funnel to loyal customer retention. Get expert help with email campaigns, newsletters, abandoned carts, and more. --- [Skip to content](https://apeakmarketing.com/ecommerce-email-marketing#main-content) [![A Peak Marketing Logo - 300x300](https://apeakmarketing.com/hs-fs/hubfs/Logo/A%20Peak%20Marketing%20Logo%20-%20300x300.png?width=75&height=75&name=A%20Peak%20Marketing%20Logo%20-%20300x300.png "A Peak Marketing Logo - 300x300")](https://www.apeakmarketing.com/?hsLang=en) - [About](https://apeakmarketing.com/about) - Services Show submenu for Services - [All Services](https://apeakmarketing.com/services) - [HubSpot Marketing & Sales](https://apeakmarketing.com/hubspot) - [Email Marketing](https://apeakmarketing.com/email-marketing) - [AI in Marketing](https://apeakmarketing.com/ai-in-marketing) - [Social Media Marketing](https://apeakmarketing.com/social-media) - [Portfolio](https://apeakmarketing.com/portfolio) - [Blog](https://apeakmarketing.com/blog) - [Freebies](https://apeakmarketing.com/free-resources) - Extras Show submenu for Extras - [Product Recommendations](https://apeakmarketing.com/products) - [Travel Content](https://nomadicallyashley.com/) - [Digital Products Business](https://digitalproductsmaven.com/) - [About](https://apeakmarketing.com/about) - Services Show submenu for Services - [All Services](https://apeakmarketing.com/services) - [HubSpot Marketing & Sales](https://apeakmarketing.com/hubspot) - [Email Marketing](https://apeakmarketing.com/email-marketing) - [AI in Marketing](https://apeakmarketing.com/ai-in-marketing) - [Social Media Marketing](https://apeakmarketing.com/social-media) - [Portfolio](https://apeakmarketing.com/portfolio) - [Blog](https://apeakmarketing.com/blog) - [Freebies](https://apeakmarketing.com/free-resources) - Extras Show submenu for Extras - [Product Recommendations](https://apeakmarketing.com/products) - [Travel Content](https://nomadicallyashley.com/) - [Digital Products Business](https://digitalproductsmaven.com/) [FREE CONSULTATION](https://apeakmarketing.com/free-consultation?hsLang=en) Ecommerce Email Marketing # helping ecommerce brands create email marketing campaigns that convert customers ## You NEED a comprehensive ecommerce email marketing strategy that CONVERTS effortlessly Starting with the top of your marketing funnel to creating loyal, repeat customers, I can help you create a full-funnel email marketing program, and set it up for you from start to finish (and optimization) — all in your favorite ecommerce email marketing tool. ### Overview of automated email marketing campaigns I can create for you: Email Marketing Strategy Email Campaigns Newsletter Management ##### Newsletter Subscription / Welcome Series Welcome your new newsletter subscribers, but take it a step further and educate them on who you are and why they should buy your products. We can segment between existing and future customers for an even better email experience. ##### Lead Nurture Follow up with the leads you generate from various sources (ads, social media, etc.) and help nurture them into becoming customers. ##### Abandoned Cart & Abandoned Checkout Remind people what they left behind in their cart or at checkout. You can incentivize the purchase or simply remind them what they're missing out on.  ##### New Customer Onboarding (First Purchase Made) Not only should you thank your new customer for becoming a customer, you should give them a reason to be loyal to your brand and continue purchasing from you. Offer an incentive for a repeat purchase for providing a review. Ask your new customer to share how much they love your product on social media and tag you. ##### Customer Upsell / Cross-Sell I will thoughtfully craft an upsell email marketing campaign to sell additional relevant products based on a specific product purchase.  ##### Re-Engaging Stale Customers I will create an email series to re-engage customers who have not made a purchase in a while and encourage (and potentially incentivize) another purchase. ## customer SUCCESS with ecommece email campaigns I've implemented Check out these amazing results from my client, Buy Wholesale Cabinets, who previously did not have any ecommerce marketing set up.   In 1.5 months after launching the campaign, we were able to identify that **over $1 million in sales** were influenced by the abandoned cart email series I set up.   ![Campaign analytics for my client's abandoned cart email campaign](https://20011654.fs1.hubspotusercontent-na1.net/hub/20011654/hubfs/Website/Portfolio/TrueVyne/Buy%20Wholesale%20Cabinets/Screenshot%202024-08-20%20at%209.59.28%20AM.png?width=1200&length=1200&name=Screenshot%202024-08-20%20at%209.59.28%20AM.png) *\*results as of 8/20/2024* ![The HubSpot workflow for the customer's abandoned cart email campaign](https://20011654.fs1.hubspotusercontent-na1.net/hub/20011654/hubfs/Website/Portfolio/TrueVyne/Buy%20Wholesale%20Cabinets/Screenshot%202024-08-20%20at%209.59.09%20AM.png?width=1200&length=1200&name=Screenshot%202024-08-20%20at%209.59.09%20AM.png) *\*results as of 8/20/2024* ![Campaign analytics for my client's coupon email campaign](https://20011654.fs1.hubspotusercontent-na1.net/hub/20011654/hubfs/Website/Portfolio/TrueVyne/Buy%20Wholesale%20Cabinets/Screenshot%202024-08-20%20at%209.58.24%20AM.png?width=1200&length=1200&name=Screenshot%202024-08-20%20at%209.58.24%20AM.png) *\*results as of 8/20/2024* ![The HubSpot workflow for the customer's coupon email campaign](https://20011654.fs1.hubspotusercontent-na1.net/hub/20011654/hubfs/Website/Portfolio/TrueVyne/Buy%20Wholesale%20Cabinets/Screenshot%202024-08-20%20at%209.58.41%20AM.png?width=1200&length=1200&name=Screenshot%202024-08-20%20at%209.58.41%20AM.png) *\*results as of 8/20/2024* ## Get the FREE Ecommerce Email Marketing Guide In the guide, I break down the fundamentals of ecommerce email marketing plus we take a deep dive into each of the various email campaigns you can set up to move people through your marketing funnel, including:  - the newsletter subscriber series, which can be broken out for customers and non-customers - the abandoned cart email and the follow-on lead nurture series to convert new customers - the welcome series for people who have made their first purchase - campaigns you can set up to upsell or cross-sell to your existing customers - re-engaging customers who haven't purchased in a while ## Need some help setting up your email campaigns? I can help! Sign up for one of the following email marketing packages, and I will strategize, write, design, and deploy the email series for your ecommerce site on the platform of your choosing. And if you're not sure which email series you need, have no fear, let's set up [your free consultation](https://meetings.hubspot.com/ashley-shipley) instead and get you set up with a customized package.   ![Ecommerce Newsletter Welcome Email Series image](https://apeakmarketing.com/hs-fs/hubfs/Portrait%20of%20a%20happy%20female%20student%20using%20laptop%20computer%20in%20university.jpeg?width=700&name=Portrait%20of%20a%20happy%20female%20student%20using%20laptop%20computer%20in%20university.jpeg) ## Ecommerce Newsletter Welcome Email Series $1,500.00 Nurture your brand new email subscribers to establish trust and turn them into paying customers. With this service, you get email strategy, design, and execution for a 5-part email series - 1) one email as an immediate follow up for new newsletter subscribers, 2) two additional emails following on for customers and 3) two additional emails following on for non-customers [Book Now](https://app.hubspot.com/payments/FMTWJh9w6w) ![Ecommerce Lead Nurture Email Series image](https://apeakmarketing.com/hs-fs/hubfs/AI-Generated%20Media/Images/a%20person%20abandoning%20their%20online%20shopping%20cart.jpeg?width=700&name=a%20person%20abandoning%20their%20online%20shopping%20cart.jpeg) ## Ecommerce Lead Nurture Email Series $1,500.00 Follow up with people who give you their contact information in exchange for your lead magnets, product discounts, and more. With this service, you get email strategy, design, and execution for a series of 5 emails to nurture leads from one of your lead magnets. [Book Now](https://app.hubspot.com/payments/PVKzZf2xvc9Ffr) ![Ecommerce Abandoned Browse, Cart, or Checkout Email Series image](https://apeakmarketing.com/hs-fs/hubfs/Human%20hand%20on%20tablet%20pc%20and%20credit%20card%20for%20shopping%20online.jpeg?width=700&name=Human%20hand%20on%20tablet%20pc%20and%20credit%20card%20for%20shopping%20online.jpeg) ## Ecommerce Abandoned Browse, Cart, or Checkout Email Series $1,500.00 Don't miss out on turning shoppers into customers. With this service, you get email strategy, design, and execution for a 5-part email series to remind shoppers about what they were shopping for, and how to continue in the purchasing process. You get to choose one - abandoned browse, abandoned cart, or abandoned checkout. [Book Now](https://app.hubspot.com/payments/TVjT6gkGfQfYdfK9) ![Ecommerce New Customer Onboarding Email Series image](https://apeakmarketing.com/hs-fs/hubfs/Portrait%20happy%20young%20business%20woman%20holding%20credit%20card%20and%20laptop%20making%20online%20oder%2c%20shopping%20concept%20isolated%20outdoors%2c%20outside%20background.%20Positive%20facial%20expressions%2c%20emotions.%20Smiling%20customer.jpeg?width=700&name=Portrait%20happy%20young%20business%20woman%20holding%20credit%20card%20and%20laptop%20making%20online%20oder,%20shopping%20concept%20isolated%20outdoors,%20outside%20background.%20Positive%20facial%20expressions,%20emotions.%20Smiling%20customer.jpeg) ## Ecommerce New Customer Onboarding Email Series $1,500.00 Go beyond just thanking your new customer. Continue nurturing the relationship to create loyalty. With this service, you get email strategy, design, and execution for a series of 5 emails to welcome brand new customers who have made their first purchase, to create loyalty and ultimately lead to repeat purchases. [Book Now](https://app.hubspot.com/payments/yDgmwjhjZ2pyNhQ4) ### Email Marketing Clients ![Cafe owner smiling at the camera at the cafe-1](https://apeakmarketing.com/hs-fs/hubfs/Cafe%20owner%20smiling%20at%20the%20camera%20at%20the%20cafe-1.jpeg?width=1000&height=667&name=Cafe%20owner%20smiling%20at%20the%20camera%20at%20the%20cafe-1.jpeg) FranCoach ##### HubSpot & MailChimp Email Marketing - Weekly podcast promotion in HubSpot and MailChimp - Audit and update existing marketing emails - Provide an updated marketing email template design [Learn More](https://apeakmarketing.com/francoach?hsLang=en) ![Unposed group of creative business people in an open concept office brainstorming their next project.](https://apeakmarketing.com/hs-fs/hubfs/Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project..jpeg?width=1000&height=667&name=Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project..jpeg) Portfolia ##### HubSpot Email Marketing - Manage the bi-weekly client newsletter and monthly prospect newsletter - Create marketing emails for event promotion - Create and implement product-focused email marketing campaigns [Learn More](https://apeakmarketing.com/portfolia?hsLang=en) ![Human hand on tablet pc and credit card for shopping online](https://apeakmarketing.com/hs-fs/hubfs/Human%20hand%20on%20tablet%20pc%20and%20credit%20card%20for%20shopping%20online.jpeg?width=1000&height=667&name=Human%20hand%20on%20tablet%20pc%20and%20credit%20card%20for%20shopping%20online.jpeg) Prodport ##### HubSpot Newsletter Management - Collect all content for the monthly newsletter, including industry insights - Write, design, and send the HubSpot marketing email newsletter [Learn More](https://apeakmarketing.com/prodport?hsLang=en) [See Our Entire Email Marketing Portfolio](https://www.hubspot.com/) Customer Success ## The Proof is in the Numbers Below you'll see samples of marketing emails I've created and results I've garnered for clients. ![APM Website FranCoach Work Samples 1](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Portfolio/FranCoach/APM%20Website%20FranCoach%20Work%20Samples%201.png?width=1200&length=1200&name=APM%20Website%20FranCoach%20Work%20Samples%201.png) ![APM Website FranCoach Work Samples 2](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Portfolio/FranCoach/APM%20Website%20FranCoach%20Work%20Samples%202.png?width=1200&length=1200&name=APM%20Website%20FranCoach%20Work%20Samples%202.png) ![APM Website FranCoach Work Samples 4](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Portfolio/FranCoach/APM%20Website%20FranCoach%20Work%20Samples%204.png?width=1200&length=1200&name=APM%20Website%20FranCoach%20Work%20Samples%204.png) ![APM Website FranCoach Work Samples 8](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Portfolio/FranCoach/APM%20Website%20FranCoach%20Work%20Samples%208.png?width=1200&length=1200&name=APM%20Website%20FranCoach%20Work%20Samples%208.png) ![APM Website FranCoach Work Samples 9](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Portfolio/FranCoach/APM%20Website%20FranCoach%20Work%20Samples%209.png?width=1200&length=1200&name=APM%20Website%20FranCoach%20Work%20Samples%209.png) ![APM Website Email Marketing Work Samples 1](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Services/Email%20Marketing/APM%20Website%20Email%20Marketing%20Work%20Samples%201.png?width=1200&length=1200&name=APM%20Website%20Email%20Marketing%20Work%20Samples%201.png) ![APM Website Email Marketing Work Samples 2](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Services/Email%20Marketing/APM%20Website%20Email%20Marketing%20Work%20Samples%202.png?width=1200&length=1200&name=APM%20Website%20Email%20Marketing%20Work%20Samples%202.png) ![APM Website Email Marketing Work Samples 3](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Services/Email%20Marketing/APM%20Website%20Email%20Marketing%20Work%20Samples%203.png?width=1200&length=1200&name=APM%20Website%20Email%20Marketing%20Work%20Samples%203.png) ![APM Website Email Marketing Work Samples 4](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Services/Email%20Marketing/APM%20Website%20Email%20Marketing%20Work%20Samples%204.png?width=1200&length=1200&name=APM%20Website%20Email%20Marketing%20Work%20Samples%204.png) ![APM Website Email Marketing Work Samples 5](https://cdn2.hubspot.net/hub/20011654/hubfs/Website/Services/Email%20Marketing/APM%20Website%20Email%20Marketing%20Work%20Samples%205.png?width=1200&length=1200&name=APM%20Website%20Email%20Marketing%20Work%20Samples%205.png) ## Ecommerce Email Marketing Platforms I Love ![HubSpot Logo](https://apeakmarketing.com/hs-fs/hubfs/Website/Services/Ecommerce%20Email%20Marketing/HubSpot-Logo.png?width=3840&height=2160&name=HubSpot-Logo.png) ![MC 50-50 - Brand Assets 02](https://apeakmarketing.com/hs-fs/hubfs/Website/Services/Ecommerce%20Email%20Marketing/MC%2050-50%20-%20Brand%20Assets%2002.png?width=1960&height=1060&name=MC%2050-50%20-%20Brand%20Assets%2002.png) ![2022-e-commerce-marketing-platform-klaviyo-new-logo-design-2](https://apeakmarketing.com/hs-fs/hubfs/Website/Services/Ecommerce%20Email%20Marketing/2022-e-commerce-marketing-platform-klaviyo-new-logo-design-2.png?width=1040&height=642&name=2022-e-commerce-marketing-platform-klaviyo-new-logo-design-2.png) ### Additional Ecommerce Email Marketing Resources ### Ready to take your first step toward ecommerce email marketing success? [Schedule Your FREE Consultation](https://apeakmarketing.com/free-consultation?hsLang=en) [![A Peak Marketing Logo - 300x300](https://apeakmarketing.com/hs-fs/hubfs/Logo/A%20Peak%20Marketing%20Logo%20-%20300x300.png?width=200&height=200&name=A%20Peak%20Marketing%20Logo%20-%20300x300.png "A Peak Marketing Logo - 300x300")](https://apeakmarketing.com/?hsLang=en) Helping you reach your marketing's highest peak Get in touch! [hello@apeakmarketing.com](mailto:hello@apeakmarketing.com) ##### check out: [about me](https://apeakmarketing.com/about?hsLang=en) [hubspot](https://apeakmarketing.com/hubspot?hsLang=en) [portfolio](https://apeakmarketing.com/portfolio?hsLang=en) [blog](https://apeakmarketing.com/blog?hsLang=en) [disclosures](https://apeakmarketing.com/disclosures?hsLang=en) Subscribe to the New Heights Newsletter Copyright © 2022 MakeWebBetter All Rights Reserved. [Privacy Policy |](https://www.hubspot.com) [Terms & Condition](https://www.hubspot.com)