Ecommerce Email Marketing That Turns Browsers Into Buyers

Abandoned Cart Recovery

We started where the revenue opportunity was clearest.

I developed the abandoned cart strategy in close collaboration with the client and implemented a 5-part email recovery series inside HubSpot. This wasn’t a generic reminder sequence—it addressed hesitation, timing, and buyer confidence for a high-ticket ecommerce purchase.

Results:

• Consistently converted over 10% of enrollees

• Influenced nearly $1M in monthly sales

• Became a reliable, always-on revenue driver for the business

$100 Discount Campaign

Next, we rebuilt their discount follow-up from the ground up.

The original setup included a popup and a single follow-up email. I:

• Rewrote the initial email to be clearer, more confident, and less promotional

• Updated the popup language to better set expectations

• Created a 5-email reminder series designed to re-engage buyers over time

This campaign helped ensure that high-intent leads didn’t fall through the cracks.

Sample Purchase Upsell Campaign

Finally, we addressed a critical transition point in the buyer journey.

Customers purchasing cabinet samples were clearly interested—but many needed guidance and reassurance to move forward with a full order.

We created a follow-up email campaign that:

• Reinforced brand trust

• Clarified next steps

• Encouraged progression toward a full cabinet purchase (minimum $2,000 order)

This sequence helped bridge the gap between interest and action.