Just opened a HubSpot account and wondering what the heck to do next? You’re not alone. HubSpot is powerful—but it can also be overwhelming. That’s where HubSpot Academy comes in. It’s completely free and packed with certifications that actually teach you how to use the platform to grow your business or career.
But where do you start?
Here are the top 4 HubSpot Academy certifications every beginner should knock out first—whether you’re a marketer, sales rep, freelancer, or just HubSpot-curious.
Perfect for: New marketers, content creators, and small business owners.
This course is your hands-on tour of HubSpot's core marketing tools—think landing pages, emails, forms, CTAs, workflows, and reporting. You’ll learn how to run campaigns that generate leads and track performance like a pro.
Why it matters:
Most people only scratch the surface of what HubSpot can do. This certification teaches you to actually use the tools to create real marketing results.
Perfect for: Anyone building an audience or attracting customers online.
This one is foundational. It doesn’t just teach tools—it teaches how to think. The Inbound Certification dives deep into how to attract, engage, and delight customers by putting value first. Whether you’re writing blog posts, building landing pages, or automating emails, inbound is the strategy behind it all.
Why it matters:
Understanding inbound is the difference between spamming your list and building a brand people trust.
Perfect for: Sales reps, founders, and consultants.
You’ll learn how to use HubSpot CRM, set up deals and pipelines, log activities, automate follow-ups, and close deals faster—with fewer headaches.
Why it matters:
This certification gives you a repeatable sales process powered by automation—so you spend less time chasing leads and more time closing them.
Perfect for: Customer support teams, account managers, and success roles.
Learn how to turn customer support into a growth engine. This cert covers tickets, automation, knowledge bases, customer feedback tools, and more.
Why it matters:
Happy customers = growth. This certification shows you how to keep customers engaged and coming back.
HubSpot Academy isn’t just “nice-to-have.” It’s free, legit education that makes you dangerous (in a good way). If you're just getting started, these 4 certifications will give you the confidence—and skills—to make HubSpot actually work for you.
Ready to level up?
➡️ Head to HubSpot Academy now and start with the Marketing Software Certification.