---
title: Wild Kids Play Email Marketing Manager and SMS Marketer
---
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# Wild Kids Play
Email Marketing | SMS Marketing | Reporting & Analytics
DISCLAIMER: This is a TrueVyne project that I work on as a subcontractor
New LinkedIn Followers in the Last 30 Days\*
New Instagram Followers in the Last 30 Days
Instagram Accounts Reached in the Last 30 Days
%+
TikTok Video Views in the Last 30 Days
\* as of February 24, 2023
The Client
### Wild Kids Play
Wild Kids Play is a children’s foam toy that ignites the imagination. From foam couches and shapes to gymnastics tumbling mats and bars, Wild Kids has something fun for children of all ages.
Project Start: September 2023
Project End: ongoing
### The Problem
TrueVyne had an ongoing client in need of a robust email marketing strategy. They needed to bring an email marketer onto the project to create a thorough strategy, design emails, and manage the HubSpot email marketing hub for their client, as well as provide monthly reporting, insights, and recommendations to optimize the strategy.
At the time I was brought on to the project, there was no email marketing in place. They were relying solely on lead generation from their Facebook group, Instagram, and social ads to bring in leads, but were not continuing the conversation with educational or promotional email marketing - but wanted to.
In addition, Wild Kids Play did not have any email marketing automation set up to nurture or convert potential customers or to continue to engage its existing customers to become repeat customers.
## The Solution
##### Email Marketing
I support the client's marketing team as the email marketing manager. I created a roadmap for their email marketing, as well as created and executed a lead nurture email series to convert people who abandon their cart into first-time customers.
##### SMS Marketing
When the client decided they wanted to introduce SMS marketing into their strategy, I spearheaded the effort to centralize signups, thank anyone who subscribes, and incorporate SMS into our larger marketing strategy.
##### Reporting & Analytics
Every month, I present the email marketing metrics and insights for the month. As a team, we discuss the direction for the upcoming month's strategy.
## Software & Social Media Platforms I Used
HubSpot
Shopify
Clickup
## Client Testimonial
"We hired Ashley over a year ago to help with some changes and updates we needed done with our Hubspot platform. To say she exceeded expectations would be an understatement. Everything we needed she did...and did flawlessly.
Ashley was also able to see other gaps and opportunities for improvement. She was able to quickly provide solutions and get them implemented.
In short, Ashley has been an amazing resource for our business!"
##### Tim Parmeter
FranCoach Founder & CEO
## Samples of My Work
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