--- title: A Peak Marketing Blog | Ashley Shipley (3) description: Our blog features marketing and HubSpot insights as well as my digital nomad adventures. (3) --- [Skip to content](https://apeakmarketing.com/blog/author/ashley-shipley/page/3#main-content) [![A Peak Marketing Logo - 300x300](https://apeakmarketing.com/hs-fs/hubfs/Logo/A%20Peak%20Marketing%20Logo%20-%20300x300.png?width=75&height=75&name=A%20Peak%20Marketing%20Logo%20-%20300x300.png "A Peak Marketing Logo - 300x300")](https://www.apeakmarketing.com/) - [About](https://apeakmarketing.com/about) - Services Show submenu for Services - [All Services](https://apeakmarketing.com/services) - [HubSpot Marketing & Sales](https://apeakmarketing.com/hubspot) - [Email Marketing](https://apeakmarketing.com/email-marketing) - [AI in Marketing](https://apeakmarketing.com/ai-in-marketing) - [Social Media Marketing](https://apeakmarketing.com/social-media) - [Portfolio](https://apeakmarketing.com/portfolio) - [Blog](https://apeakmarketing.com/blog) - [Freebies](https://apeakmarketing.com/free-resources) - Extras Show submenu for Extras - [Product Recommendations](https://apeakmarketing.com/products) - [Travel Content](https://nomadicallyashley.com/) - [Digital Products Business](https://digitalproductsmaven.com/) - [About](https://apeakmarketing.com/about) - Services Show submenu for Services - [All Services](https://apeakmarketing.com/services) - [HubSpot Marketing & Sales](https://apeakmarketing.com/hubspot) - [Email Marketing](https://apeakmarketing.com/email-marketing) - [AI in Marketing](https://apeakmarketing.com/ai-in-marketing) - [Social Media Marketing](https://apeakmarketing.com/social-media) - [Portfolio](https://apeakmarketing.com/portfolio) - [Blog](https://apeakmarketing.com/blog) - [Freebies](https://apeakmarketing.com/free-resources) - Extras Show submenu for Extras - [Product Recommendations](https://apeakmarketing.com/products) - [Travel Content](https://nomadicallyashley.com/) - [Digital Products Business](https://digitalproductsmaven.com/) [FREE CONSULTATION](https://apeakmarketing.com/free-consultation) # The New Heights Blog Straightforward guidance for growing businesses and agencies who rely on HubSpot — how to turn scattered tools and tactics into marketing that actually works together. No jargon, no guru energy, just what's worked in the field. ### Read more about: - [HubSpot (28)](https://apeakmarketing.com/blog/tag/hubspot) - [AI (10)](https://apeakmarketing.com/blog/tag/ai) - [Marketing Strategy (9)](https://apeakmarketing.com/blog/tag/marketing-strategy) - [Email Marketing (6)](https://apeakmarketing.com/blog/tag/email-marketing) - [Segmentation (3)](https://apeakmarketing.com/blog/tag/segmentation) - [Automation (2)](https://apeakmarketing.com/blog/tag/automation) - [Freelancing (2)](https://apeakmarketing.com/blog/tag/freelancing) - [AEO (1)](https://apeakmarketing.com/blog/tag/aeo) - [Digital Nomad Adventures (1)](https://apeakmarketing.com/blog/tag/digital-nomad-adventures) - [Loop Marketing (1)](https://apeakmarketing.com/blog/tag/loop-marketing) - [Social Media (1)](https://apeakmarketing.com/blog/tag/social-media) - [Websites (1)](https://apeakmarketing.com/blog/tag/websites) ## Posts by Ashley Shipley: [![](https://apeakmarketing.com/hs-fs/hubfs/Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg?width=596&name=Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg)](https://apeakmarketing.com/blog/10-proven-ways-to-boost-email-engagement-for-small-businesses-using-hubspot) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Email Marketing](https://apeakmarketing.com/blog/tag/email-marketing) ## [10 Proven Ways to Boost Email Engagement (for Small Businesses Using HubSpot)](https://apeakmarketing.com/blog/10-proven-ways-to-boost-email-engagement-for-small-businesses-using-hubspot) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 8 October 2025 [Email marketing](https://apeakmarketing.com/email-marketing) remains one of the most powerful ways to connect with your audience, and it’s not... [Read More](https://apeakmarketing.com/blog/10-proven-ways-to-boost-email-engagement-for-small-businesses-using-hubspot) [![5 Signs You’ve Outgrown Your Marketing System](https://apeakmarketing.com/hs-fs/hubfs/Diverse%20multiethnic%20group%20of%20young%20businesspeople%20in%20a%20meeting%20sitting%20at%20a%20table%20in%20the%20office%20discussing%20their%20business%20strategy%20and%20sharing%20information.jpeg?width=596&name=Diverse%20multiethnic%20group%20of%20young%20businesspeople%20in%20a%20meeting%20sitting%20at%20a%20table%20in%20the%20office%20discussing%20their%20business%20strategy%20and%20sharing%20information.jpeg)](https://apeakmarketing.com/blog/5-signs-youve-outgrown-your-marketing-system) [Marketing Strategy](https://apeakmarketing.com/blog/tag/marketing-strategy) ## [5 Signs You’ve Outgrown Your Marketing System](https://apeakmarketing.com/blog/5-signs-youve-outgrown-your-marketing-system) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 7 October 2025 When you first started your business, your marketing system probably made sense. A few tools here,... [Read More](https://apeakmarketing.com/blog/5-signs-youve-outgrown-your-marketing-system) [![HubSpot’s New Email Properties: A Game-Changer for Small Business Marketing Insights](https://apeakmarketing.com/hs-fs/hubfs/Blog/2025-10-06%20-%20Blog%20-%20HubSpot%E2%80%99s%20New%20Email%20Properties/HubSpot%E2%80%99s%20New%20Email%20Properties%20A%20Game-Changer%20for%20Small%20Business%20Marketing%20Insights.png?width=596&name=HubSpot%E2%80%99s%20New%20Email%20Properties%20A%20Game-Changer%20for%20Small%20Business%20Marketing%20Insights.png)](https://apeakmarketing.com/blog/hubspot-email-properties) [Email Marketing](https://apeakmarketing.com/blog/tag/email-marketing) ## [HubSpot Email Properties: What They Are and How to Set Them Up](https://apeakmarketing.com/blog/hubspot-email-properties) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 6 October 2025 *Email Marketing | Updated July 27, 2026* HubSpot Email Properties are custom fields you can add to... [Read More](https://apeakmarketing.com/blog/hubspot-email-properties) [![](https://apeakmarketing.com/hs-fs/hubfs/Young%20creative%20business%20people%20at%20office.jpeg?width=596&name=Young%20creative%20business%20people%20at%20office.jpeg)](https://apeakmarketing.com/blog/the-evolution-of-personalization-in-marketing) [Marketing Strategy](https://apeakmarketing.com/blog/tag/marketing-strategy) ## [The Evolution of Personalization in Marketing: From First Names to Full Experiences](https://apeakmarketing.com/blog/the-evolution-of-personalization-in-marketing) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 18 September 2025 When personalization in marketing first started, it was as simple as “Hi \[First Name\].” Today, it’s... [Read More](https://apeakmarketing.com/blog/the-evolution-of-personalization-in-marketing) [![What Is Loop Marketing? HubSpot’s New AI-Powered Strategy for SMBs](https://apeakmarketing.com/hs-fs/hubfs/Blog/2025-09-30%20-%20Blog%20-%20What%20Is%20Loop%20Marketing/What%20is%20Loop%20Marketing.png?width=596&name=What%20is%20Loop%20Marketing.png)](https://apeakmarketing.com/blog/what-is-loop-marketing-hubspots-new-ai-powered-strategy-for-smbs) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Loop Marketing](https://apeakmarketing.com/blog/tag/loop-marketing) ## [What Is Loop Marketing? HubSpot’s New AI-Powered Strategy for SMBs](https://apeakmarketing.com/blog/what-is-loop-marketing-hubspots-new-ai-powered-strategy-for-smbs) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 15 September 2025 *Last Updated: July 6, 2026* **Quick answer:** Loop Marketing is HubSpot's model for how businesses grow... [Read More](https://apeakmarketing.com/blog/what-is-loop-marketing-hubspots-new-ai-powered-strategy-for-smbs) [![Screenshot of HubSpot Credits Usage](https://apeakmarketing.com/hs-fs/hubfs/Blog/How%20Do%20HubSpot%20Credits%20Work/Screenshot%202026-07-11%20at%204.11.57%20PM.png?width=596&name=Screenshot%202026-07-11%20at%204.11.57%20PM.png)](https://apeakmarketing.com/blog/how-do-hubspot-credits-work) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot) ## [How Do HubSpot Credits Work? (2026 Guide)](https://apeakmarketing.com/blog/how-do-hubspot-credits-work) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 16 June 2025 *Last Updated: July 11, 2026* [Read More](https://apeakmarketing.com/blog/how-do-hubspot-credits-work) [![HubSpot Email 101: Marketing Emails vs. Sales Emails Explained](https://apeakmarketing.com/hs-fs/hubfs/HubSpot%20Email%20101%20Marketing%20Emails%20vs.%20Sales%20Emails%20Explained.png?width=596&name=HubSpot%20Email%20101%20Marketing%20Emails%20vs.%20Sales%20Emails%20Explained.png)](https://apeakmarketing.com/blog/hubspot-email-101) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Email Marketing](https://apeakmarketing.com/blog/tag/email-marketing) ## [HubSpot Email 101: Marketing Emails vs. Sales Emails Explained](https://apeakmarketing.com/blog/hubspot-email-101) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 5 May 2025 Ah, email. The bane of some of our existences. Sometimes it feels like answering emails is a second... [Read More](https://apeakmarketing.com/blog/hubspot-email-101) [![4 Must-Have HubSpot Academy Certifications for New Users (Start Here!)](https://apeakmarketing.com/hs-fs/hubfs/4%20Must-Have%20HubSpot%20Academy%20Certifications%20for%20New%20Users%20(Start%20Here!).png?width=596&name=4%20Must-Have%20HubSpot%20Academy%20Certifications%20for%20New%20Users%20(Start%20Here!).png)](https://apeakmarketing.com/blog/4-must-have-hubspot-academy-certifications-for-new-users-start-here) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot) ## [4 Must-Have HubSpot Academy Certifications for New Users (Start Here!)](https://apeakmarketing.com/blog/4-must-have-hubspot-academy-certifications-for-new-users-start-here) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 2 May 2025 ***Quick answer:** If you just created a HubSpot account, the four certifications worth your time first...* [Read More](https://apeakmarketing.com/blog/4-must-have-hubspot-academy-certifications-for-new-users-start-here) [![Why a Strategic Social Media Presence is Non-Negotiable in 2025](https://apeakmarketing.com/hs-fs/hubfs/Why%20a%20Strategic%20Social%20Media%20Presence%20is%20Non-Negotiable%20in%202025%20(1).png?width=596&name=Why%20a%20Strategic%20Social%20Media%20Presence%20is%20Non-Negotiable%20in%202025%20(1).png)](https://apeakmarketing.com/blog/why-a-strategic-social-media-presence-is-non-negotiable-in-2025) [Social Media](https://apeakmarketing.com/blog/tag/social-media) ## [Why a Strategic Social Media Presence is Non-Negotiable in 2025](https://apeakmarketing.com/blog/why-a-strategic-social-media-presence-is-non-negotiable-in-2025) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 22 April 2025 If your business still sees social media as “just something we should be doing,” it’s time to shift... [Read More](https://apeakmarketing.com/blog/why-a-strategic-social-media-presence-is-non-negotiable-in-2025) [![](https://apeakmarketing.com/hs-fs/hubfs/HubSpot%20Active%20Lists%20You%20Need%20to%20Set%20Up%20Immediately.png?width=596&name=HubSpot%20Active%20Lists%20You%20Need%20to%20Set%20Up%20Immediately.png)](https://apeakmarketing.com/blog/hubspot-active-lists-you-need-to-set-up-immediately) [HubSpot](https://apeakmarketing.com/blog/tag/hubspot), [Segmentation](https://apeakmarketing.com/blog/tag/segmentation) ## [HubSpot Active Lists You Need to Set Up Immediately](https://apeakmarketing.com/blog/hubspot-active-lists-you-need-to-set-up-immediately) ![Picture of Ashley Shipley](https://apeakmarketing.com/hs-fs/hubfs/Ashley%20-%20blue%20background%20square.png?width=30&name=Ashley%20-%20blue%20background%20square.png) [Ashley Shipley](https://apeakmarketing.com/blog/author/ashley-shipley) 21 April 2025 When you think about the contacts in your HubSpot CRM, do you really know who they are or how... 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